Peter Miller, the founder of mcdirectory.net, is a successful emcee and speaking coach. He created a membership MC directory website (weddingmc.com.au) in Australia, which was launched in May of 2016. By August of 2016, he wanted to expand his business and website. To do so, he needed to automate the user onboarding process, offer two membership options instead of one, and grow the MC directory internationally.
- Troubleshoot and optimized website loading speed.
- Automated the user registration process.
- Introduced two membership roles (basic and premium).
- Automated newsletter signups and segmentation.
- Supported the migration from an Australian domain to an international one.
